5 Copywriting Commandments and How to Implement them on Your Website
Thou shalt remember thy reader

The power of the written word has always fascinated me. Years ago when visiting the British Museum, I geeked out when I saw the Magna Carta, the earliest copy fragments of the Gospel of John, and a napkin with the lyrics of “Love Me Do” scribbled by Paul McCartney. I lingered over them, soaking up…